MailerLite alternatives for broadcast email: where to go at 1,000, 10,000 and 25,000 subscribers

Short answer

Mailjet is the best pick once your MailerLite list passes about 5,000 subscribers and you mail it a few times a month. Mailjet's pricing page charges by emails sent, with contacts unlimited on Essential, so 40,000 emails a month (a 10,000-person list mailed weekly) reads $40, while MailerLite's Comfort plan is $89 at 10,000 subscribers. Mailjet also has an email API, which covers the transactional email MailerLite does not send. If you are under 1,000 subscribers, Brevo's free plan is the better stop.

Why people leave MailerLite

The free plan is the first wall: 250 subscribers, 2,500 emails a month and 2 user seats. The 251st subscriber pushes you onto Comfort ($12 a month at the 500-subscriber tier, $10.80 with yearly billing) or Power ($25, or $22.50 yearly). After that the price follows your list through fixed steps, shown here as monthly-billing figures from MailerLite's pricing page.

Three things send people looking. First, going from 10,000 to 25,000 subscribers adds $90 a month on Comfort and $110 on Power, even if you mail the list no more often. Second, Comfort caps monthly emails at 10 times your subscriber tier ceiling (100,000 at the 10,000 tier), and the only way to remove the cap is Power, which is $40 more at 10,000. Third, MailerLite does not send transactional email; that comes from MailerSend, a separate product, so receipts and password resets need a second account.

Quick comparison

All figures are the vendors' displayed prices on 7 October 2026. Ghost and MailerSend show a per-month figure that is billed yearly; GetResponse and AWeber list their monthly and yearly-billing prices separately, and the table uses the monthly ones.

1. Mailjet: pay for emails, let the list grow

A 10,000-subscriber list mailed once a month is 10,000 emails, which fits Essential's 15,000-email allowance at $19. That is $70 below Comfort's $89, or $840 across twelve months. Mail the same list every week and you send 40,000 emails (10,000 x 4); the selector reads $40 at 50,000 emails, still $49 below $89 ($588 a year). Premium, the tier that lists no daily sending limit, reads $59 at 50,000 emails and $112 at 100,000. Next to MailerLite Power's $129 at 10,000 subscribers, Premium at 50,000 saves $70.

Mailjet's free plan allows 6,000 emails a month and 1,000 contacts, with a 200-a-day ceiling, which is more room than MailerLite's 250 subscribers and 2,500 emails. Starter at $9 allows 8,000 emails and 2,000 contacts. It also has an email API and SMTP relay, so order confirmations can leave from the same account. Where it loses: a daily mailing to 10,000 people (300,000 emails a month) would land above Premium's $265 reading at 250,000, and MailerLite Power's $129 covers unlimited sends. Heavy daily senders should stay.

Moving is a CSV job. Export your subscribers from MailerLite, import them to Mailjet, and rebuild automations, landing pages and the signup forms; MailerLite's website and digital-product features have no counterpart on Mailjet's feature list.

2. Brevo: the free plan that outlasts 250 subscribers

Brevo's free plan stores up to 100,000 contacts and allows 300 sends a day, with up to 2,000 contacts in marketing automation. A 1,000-subscriber list sent weekly finishes each campaign in about four days (1,000 divided by 300) and costs $0, against $228 a year for Comfort ($19 x 12). Past that, Brevo's pricing page shows Starter from $9 and Standard from $18 at 5,000 emails a month, with Standard adding automation, A/B testing and advanced reports.

The catch is the daily ceiling: sending to 5,000 people on Free takes roughly 17 days. Brevo's price at volumes above 5,000 emails is set by its own selector, which this page does not reproduce. The "Sent by Brevo" sticker comes off with a paid add-on: Brevo's pricing page, shown in the screenshot below, lists "Remove Brevo branding" at $10.80 a month, while its help article gives the Remove Brevo logo add-on as $9 a month, so expect one of those two figures. Transactional email is in the same account, which closes the gap MailerLite leaves open.

3. Kit: broadcasts free to 10,000, but dearer once you automate

Kit gives unlimited broadcasts, forms, landing pages, tagging and segmentation free up to 10,000 subscribers, where MailerLite stops at 250. A 3,000-person list that would cost Comfort money costs nothing on Kit's free plan. Automations and sequences start on Creator, and Creator is not cheaper than Comfort in the middle: $75 at 5,000 subscribers against $49 (a $26 premium, $312 a year) and $116 at 10,000 against $89. At 25,000 it turns: $166 against Comfort's $179, and $73 under Power's $239.

Kit's page quotes Creator at $33 a month with $390 billed yearly for 1,000 subscribers, so the selector figures may be yearly rates. Pro reads $66 at 1,000 and adds a newsletter referral system and unlimited users. Pick Kit for selling and referrals; if your list is plain newsletter subscribers, it is a sideways move on price. Kit's pricing page lists free migrations and a 14-day trial.

4. GetResponse: at the same price, with webinars

GetResponse's Starter is $19 at a 1,000-person list ($15.58 paid annually), which matches Comfort's $19. It sends unlimited emails but gives you one automation workflow. Marketer at $59 ($48.38 annually) brings unlimited workflows, advanced segmentation, abandoned-cart recovery and sales funnels, $20 above MailerLite's Power ($39). Creator at $69 ($56.58 annually) adds webinars, a website builder, a course creator and premium newsletters, for up to 500 students.

That is the real reason to move: if you currently run webinars or a course on a separate tool, GetResponse collapses them into one bill. If you only send newsletters it is not cheaper. There is no free plan, only a trial, and transactional email is listed only on Enterprise.

5. AWeber: yearly billing narrows the gap with Power

AWeber's Lite is $15 a month at 500 subscribers (5,000 sends, 1 list, 3 landing pages, 3 automations, 3 users) and Plus is $30 (6,000 sends, with unlimited lists, landing pages, automations and users, plus priority support). At 500 subscribers monthly billing puts Lite $3 above MailerLite Comfort's $12 and Plus $5 above Power's $25. Billed yearly, though, Plus costs $240 a year, which is $20 a month and below Power's $22.50 yearly-billed rate.

So AWeber suits a small list where unlimited automations matter more than unlimited sends. It lists web push notifications and ecommerce tools as features, and a 14-day trial in place of a free plan. This page has no AWeber price at 5,000 subscribers, so use its own tier table before comparing with MailerLite's $49 and $69 there, and only switch if a specific feature is missing.

6. Ghost: when the newsletter becomes a publication

Ghost's pricing page prices by members: Starter $15 for 1,000 members with one staff user, Publisher $29 for 1,000 members with three staff users, custom themes, paid subscriptions and analytics, and Business $199 up to 10,000 members with 15 staff users; all billed yearly. It lists 0% Ghost transaction fees on paid subscriptions.

At 1,000 subscribers Starter's $15 sits under Comfort's $19. At 10,000 the picture reverses: Business at $199 is $110 above Comfort and $70 above Power. Go to Ghost for a site plus memberships plus email in one product, not to cut a newsletter bill. There is no free plan on that page, since Ghost(Pro) is its paid managed hosting.

7. MailerSend: the transactional half MailerLite is missing

This is not a replacement for campaigns. It is the product that supplies transactional mail alongside MailerLite, and the one to read if you want to keep your campaigns where they are. Brevo's free plan (300 sends a day) and Mailjet's (6,000 emails a month) also cover transactional mail from the same account, so MailerSend is not the only free route. MailerSend's pricing page offers a free plan of 500 emails a month, Hobby at $6.30 for 5,000 emails ($75.60 billed yearly), Starter at $31.50 for 50,000 ($378 yearly) and Professional at $99 ($1,188 yearly, 150 SMS a month). Extra emails run $1.50 per 1,000 on Hobby and $1.30 on Starter, and its FAQ example puts 100,000 emails on Starter at $68.

Keep MailerLite for campaigns and send receipts and resets from MailerSend: $6.30 a month on top of your current bill, with its own domain authentication. The longer guide on transactional vs marketing email explains why the two streams are better kept apart.

When staying on MailerLite is the cheaper answer

Before you move, run the sending maths, because Comfort's allowance rarely binds. It gives 10 times the ceiling of your subscriber tier each month, so a list inside the 5,000 tier may send 50,000 emails. A 4,500-person list mailed weekly sends 18,000 emails, a third of that. You would need to mail the whole list more than ten times a month before Power's unlimited sending earns its $20 premium at 5,000 subscribers. Most newsletters never get near that.

Yearly billing is the other lever people forget. At the 500-subscriber tier, Comfort drops from $12 to $10.80 a month and Power from $25 to $22.50, which is $14.40 and $30 a year. If your only complaint is a $12 bill on a list of a few hundred, switching to yearly billing may be a smaller change than moving platforms.

MailerLite also lists email automation, landing pages and websites, digital products, an AI writing assistant and A/B testing as features, with Shopify, WooCommerce and Stripe among its integrations. If you use the website and digital-product features, moving costs more than the monthly bill suggests: Mailjet and AWeber list landing pages, but only GetResponse (its Creator plan) and Ghost describe a website builder or site bundled with the email tool. Count that rebuild time against the saving before you commit.

Switching from MailerLite

Subscribers export as CSV with their fields, and groups and segments are the part to inspect: confirm which of them appear as columns before importing, because anything missing has to be recreated. Export unsubscribed and bounced addresses as well, import them first and mark them suppressed, so nobody who opted out is mailed from the new account. Keep a column for when and where each person signed up.

Automations, landing pages, websites, forms and reports are rebuilt, not moved. MailerLite stores its data in the European Union, per its pricing page, so if that mattered to you, check where the new vendor says it stores yours before importing anyone. Run one pilot campaign to a tenth of the list, with SPF and DKIM set up for the sending domain first, and compare bounce and unsubscribe counts with your last MailerLite send. The bulk email sending guide covers warming a new sender, and MailerLite vs Mailchimp shows the incumbent against the best-known rival.

Monthly cost at four list sizes

Choose by reason for leaving

• The bill grows with your list but your sending does not: Mailjet.
• You are under 1,000 subscribers and just outgrew the 250 free: Brevo.
• You sell digital products or want referrals: Kit.
• You run webinars alongside the newsletter: GetResponse Creator.
• You run a paid publication with a website: Ghost.
• Only the missing transactional mail bothers you: add MailerSend and keep MailerLite.

Browse the rest of the alternatives index or the tool directory if none of these fits.

FAQ

What are MailerLite's free plan limits?

The free plan allows up to 250 subscribers and 2,500 emails a month, with 2 user seats. A paid plan starts at the 500-subscriber tier: Comfort at $12 or Power at $25 a month.

Is MailerLite cheaper than Mailchimp?

On the figures each vendor lists, yes: Comfort is $49 at 5,000 subscribers and $89 at 10,000, while Mailchimp's Standard bands list $100 for 2,501-5,000 contacts and $135 for 5,001-10,000. The gap is $51 and $46 a month respectively.

Does MailerLite send transactional email?

No. Transactional email comes from MailerSend, a separate product with its own free plan of 500 emails a month. Brevo and Mailjet put both kinds of mail in one account.

Where does MailerLite store subscriber data?

Its pricing page says the data storage center is in the European Union and carries an ISO 27001 certificate, and that it has the controls needed for GDPR. The page used here does not state the same for Mailjet, Brevo, Kit or AWeber, so ask each one before importing EU subscribers.

What is the difference between Comfort and Power?

Comfort allows 10 times the subscriber-tier ceiling in monthly emails; Power has unlimited monthly emails. Power costs $20 more than Comfort at 1,000 and 5,000 subscribers, $40 more at 10,000 and $60 more at 25,000.